Join us for RTDNA’s National Conference, June 21-23, 2012 at the Sheraton Centre in Toronto, and help us celebrate over 100 years of experimental and commercial electronic journalism. Find out where we’ve come from and our accomplishments as a medium along the way - those things will truly shape our future!
Friday, June 22 • 2:30pm - 3:15pm
Process Storytelling

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Process storytelling gently but consistently reinforces the viewer perception that our newscasts and stories are fresh, immediate and active. It reminds viewers that we provide significant content whenever and wherever they want it, and highlights the benefit to the viewer if they watch us. Process seeks to restore trust while making newscasts more interesting to watch.

In this example-packed session, Graeme Newell lays out best practices for process storytelling in our newscasts.


Graeme Newell

602 Communications

Paul Rogers

Senior Vice-President, CTV Toronto

Friday June 22, 2012 2:30pm - 3:15pm
Windsor E & W

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