Join us for RTDNA’s National Conference, June 21-23, 2012 at the Sheraton Centre in Toronto, and help us celebrate over 100 years of experimental and commercial electronic journalism. Find out where we’ve come from and our accomplishments as a medium along the way - those things will truly shape our future!
Friday, June 22 • 2:30pm - 3:15pm
Powerful Storytelling Techniques

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Compelling storytelling is the very heart and essence of broadcast news -
The "Powerful Communicator Principles" are based on three points:

  1. Tell the Truth
  2. Make it Matter
  3. Never be Boring!

There are no BORING stories, only boring storytellers. Using these proven techniques, you'll learn to become a more powerful storyteller, to find and develop stories that will engage, inform and entertain, and even inspire and grow your audience.


Dave Trafford

Managing Editor, Global News Toronto

Friday June 22, 2012 2:30pm - 3:15pm
Essex Ballroom

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